Launched IG & TikTok ads; new creatives + audience testing delivered 3.1× ROAS and +120% add-to-cart in the first month.
Project length
2 months
Company size
Small
industry
E-COMMERCE
Services
Paid ads
Summary
A fashion e-commerce store was running organic social posts but struggled to convert browsers into paying customers. Their paid ads lacked clear targeting, and creatives didn’t resonate with their audience.
Approach
We launched Instagram & TikTok ad campaigns with refreshed creatives, tested multiple audience segments, and implemented retargeting for cart abandoners. Within 30 days, the brand achieved 3.1× ROAS and a 120% increase in add-to-cart actions.
